A Look Into the Future of Retail Marketing: Inflight Brand Lift Measurement

The Future of Retail Marketing is Here

Imagine being able to measure the effectiveness of your retail marketing campaigns in real-time, without breaking the bank or relying on manual data analysis. Sounds like a pipe dream, right? But with the advent of modern data collaboration powered by decision intelligence technology, inflight brand lift measurement is not only possible but also cost-effective, privacy-driven, and accessible to retailers of all sizes.

The Challenges of Traditional Brand Lift Measurement

Traditionally, brand lift measurement has been a costly, time-consuming, and labor-intensive process. Retailers have had to rely on manual data collection, data engineering, and data science expertise to analyze campaign performance. This has resulted in:

• High costs: Traditional brand lift measurement methods can be expensive, with costs ranging from $50,000 to $200,000 or more per campaign.
• Long timelines: Analyzing campaign performance can take months, making it difficult for retailers to optimize campaigns in real-time.
• Data engineering and science dependencies: Retailers have had to rely on data engineering and data science expertise to analyze campaign performance, creating a bottleneck in the analytics process.

The Power of Modern Data Collaboration

However, with modern data collaboration with decision intelligence technology, retailers can now access cost-effective, privacy-driven, real-time brand lift measurement. By partnering with SCUBA and innovative companies like CINT, MFour, and DISQO, retailers can:

• Reduce costs: Modern data collaboration platforms can reduce the cost of brand lift measurement by up to 90%, making it more accessible to retailers of all sizes.
• Accelerate time to insights: With real-time data analysis, retailers can optimize campaigns in real-time, rather than waiting months for insights.
• Eliminate data engineering and science dependencies: Modern data collaboration platforms provide automated data analysis and insights, eliminating the need for data engineering and data science expertise.
• See these top-tier measurement partners in action inside the SCUBA Marketplace. 

"Clean Rooms" were supposed to be the answer, but are they living up to the hype?

Learn More about the state of clean rooms and decision intelligence in our latest eBook: "Clean Room Disillusionment: Why Decision Intelligence is the Key to Unlocking Retail Marketing Success." Download now and discover how to avoid the pitfalls of clean room implementation and unlock the full potential of decision intelligence for your retail marketing campaigns. 

Conclusion:

The future of retail marketing is here, and it's all about inflight brand lift measurement. By leveraging modern data collaboration powered by decision intelligence technology, retailers can now access cost-effective, privacy-driven, real-time brand lift measurement. At SCUBA, we're committed to helping retailers unlock the full potential of decision intelligence with our collaborative decision intelligence platform and insights marketplace. 

Our platform enables retailers to integrate disparate data sources, analyze campaign performance in real-time, and make data-driven decisions that drive business growth. With SCUBA, retailers can tap into a vast ecosystem of data providers, analytics tools, and expertise and unlock new insights and revenue streams. Join the SCUBA community today and start making data-driven decisions that drive real business results.