Treat Customer Experience Like Your Most Important Product
To talk about Customer Experience (CX), let's first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown leaps and bounds recently - from massive enterprises to small retailers, there is a race to determine how CX should be defined and implemented in the industry. Leading the race is the idea of CX as a product, rather than a general notion. But what's that mean?