Tech Terms

Data Lakes and Data Warehouses -- Which Is Right For You?

By Pete Kurkowski

Data lakes and data warehouses are both commonly used for storing data, but there are key differences between the two that make them unique in their own way. Learn which fits your business purposes best and if there is a better solution. Data Lakes

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retention, product analytics

How to Perform Retention Analysis To Grow Your Revenue

By Pete Kurkowski

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which components of your business influence your customers to come back and continue to use your product or service time and time again.  

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Continuous Intelligence, Business intelligence

How to Enhance Your Business Intelligence Insights and Processes

By Scuba Educators

Business intelligence (BI) includes technologies, architectures, and processes that help derive insightful business information from large amounts of both unstructured and structured data.

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Tech Terms

What is Customer Journey Mapping? (With Examples)

By Scuba Educators

Think of the customer journey as a story that describes your users: how they behave while they are on your website or app, and what you can do to improve their experience so they return.

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Tech Terms

What Are User Engagement Metrics (And Which Should You Track)?

By Scuba Educators

User engagement ultimately assesses how frequently, and how long a user interacts with your product, app or website. By monitoring user engagement, you can easily identify users that are highly engaged, and who can translate into increased revenue, as their activities will align with valuable outcomes like signups, purchases, clicks, or subscriptions.

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Tech Terms

What is Retention Rate (And How to Calculate it)?

By Scuba Educators

Retention rate shows the percentage of customers who pay for a product continuously over a given period. For example, businesses that operate from a subscription-based model will pay close attention to retention rate to estimate customer lifetime value, and to forecast revenue.

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Tech Terms

Growth Metrics Your Organization Should Track

By Scuba Educators

By regularly analyzing growth metrics -- data about a company’s conversion rates, retention rates, user acquisition, sales, and more -- enterprises can assess their historic performance based on business goals, while also gleaning valuable insights to create a more profitable future.

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Tech Terms

What is Funnel Analysis?

By Scuba Educators

Funnel analysis helps product managers and marketing teams understand the user flow across a website. The goal of funnel analysis is to observe the steps a user takes to get to a desired outcome. For example how many steps does it take for an end-user to complete a purchase, a registration, or a lead form.

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Tech Terms

What is Product Usage Data?

By Scuba Educators

Each of your software products, apps and digital tools collect a wealth of product usage data, which gives your organization quantifiable information about your end users, and their relationship with your technology. 

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Tech Terms

What Is A Qualified Lead?

By Scuba Educators

A qualified lead, simply put, is anyone who could potentially become a customer of your organization. The definition of what makes a qualified lead, however, varies from business to business.

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Tech Terms

What is Customer Lifetime Value?

By Scuba Educators

Customer Lifetime Value is the total worth of the customer over their customer journey. It is an essential metric for tracking your customer experience as it can tell how valuable a customer is to your company. Acquiring new customers is usually more costly than retaining customers, so increasing your existing customers' value is a great way to drive business growth.

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Tech Terms

What is a Tech Stack?

By Scuba Educators

A tech stack is a combination of all the frameworks, language tools, and software used to create and run a particular application. It’s also known as a solutions stack or data ecosystem.

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Thought Leadership

My analytics journey and why I joined Scuba Analytics

By Tony Ayaz | Chief Revenue Officer

I am excited to be part of an amazing company with proven technology that is redefining what “analytics” really means to business users. Scuba Analytics was founded by a team from Facebook responsible for building behavioral analytics for the largest social network on the planet! So they know a few things about actually making data accessible, actionable, and scalable to drive business decisions.

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Scuba.io | Dive Deeper with Continuous Intelligence

By Greg Smirin | CEO

Our launch today as Scuba Analytics, Inc. is the fruition of many years of work to enable you to instantly understand which of your customers are doing what with your products and services, and how it impacts your business. Without this granular knowledge, you lack the visibility to make data-driven business decisions.

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Thought Leadership

6 Essential Mental Models for Product Managers

By Scuba Insights

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” - Abraham Maslow

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product design UX

The Why and the How of Interactive Analytics, Part 2

By Scuba Insights

In part one of this series, we talked about why companies need interactive analytics in order to unlock the full potential of their data. 

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Interana

The Why and the How of Interactive Analytics

By Scuba Insights

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use data in a way that is fundamentally new.  

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Thought Leadership

How Publishers Can Track the Customer Journey

By Scuba Insights

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising from the ashes like a phoenix. 

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Thought Leadership

27 Amazing Tech and Product Blogs: Theory, Tactics, Frameworks

By Scuba Insights

Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing, and developing better perspectives on how to build and analyze products.

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Product, big data, Data Culture, data, entrepreneurship, growth

48 Analytics Quotes from the Experts

By Scuba Insights

In the world of analytics, there's no shortage of smart, innovative people to learn from. 

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Thought Leadership, Behavioral Analytics, analytics, Engineering, facebook, Hadoop, Hive, Scuba

Why Hadoop Plateaued -- And What’s in its Place

By Scuba Insights

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

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Data Culture

Understanding the Value of Your Data

By Scuba Insights

When a company like LinkedIn or Tumblr gets purchased, or when Snapchat or Twitter go public, it's no secret that it's not just the snaps and tweets that make them so lucrative. It's the data that boosts their perceived worth. 

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Behavioral Analytics, ads, advertising, retargeting

Behavioral Remarketing: Bring The Right Ones Back In

By Scuba Insights

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions. 

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Data Culture, data-driven, data democratization, data-informed

It's Time to Stop Being “Data-Driven” (And Start Being Data-Informed)

By Scuba Insights

In the tech community, product leaders love sharing their ‘Aha! Moment.’ The zap of sudden insight and discovery. The moment when the value of your product resonates with your users.

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