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Scuba's Continuous Intelligence Blog

Thoughts to feed your curiosity

Customer Journey Analytics

How to Conduct a Customer Journey Analysis in Real-Time: Step-by-Step

By now, every company knows the value of customer experience. Forbes reports “84% of companies that work to improve their customer experience report an increase in their revenue”. And “customer-centric companies are 60% more profitable compared to companies that don’t focus on customers”.

Product, Real-TIme Data & Analytics

How to Prep Data for Ingestion in Scuba

By Scuba Educators

Customer experience now eclipses both price and product as the most important differentiator for your business. According to Gartner, CX drives over two-thirds of customer loyalty, in fact more than brand and price combined.

Customer Journey Analytics

How Customer Journey Analytics Takes Traditional Journey Mapping to a New Level

Imagine if you could jump right into the mind of your customer. You’d find a wealth of valuable information there - like why they chose one product over another. Why didn’t they purchase all the items they spent so much time researching and adding to their cart? And why do so many of your customers journey go from touchpoints A to D to B to C when you want them to follow the path of A-B-C-D?

Customer Journey Analytics

What Are Customer Journey Analytics (And Why You Need a CJA Strategy)

If you’ve seen or heard the term and you’re wondering “what is customer journey analytics” you’re not alone. Customer journey analytics is gaining in popularity for its ability to weave together every touch-point between brand and buyer, no matter where it occurs. By using existing data to map out the various behavioral scenarios of your customers and prospects, you achieve a deeper understanding of them.

Company News

Leading Scuba as CEO – Preparing Scuba Analytics for High Growth Mode in CX Analytics

By Tony Ayaz | CEO

I am very excited to announce that as of July 27th, I have transitioned into the CEO role at Scuba Analytics! I am humbled by the opportunity along with the great support from our customers, employees and board.

Customer Experience

What is Omnichannel Marketing, Why it Matters, and How to Do it Right

The modern purchasing process spans multiple channels. In addition to traditional brick-and-mortar storefronts, consumers also interact with brands via email, social media, and websites, and across multiple devices ranging from desktop to smartphones to tablets. In fact, research from Google found that 90% of consumers surveyed reported using more than one device to accomplish a single objective online. What’s more, consumers regularly use roughly four devices in a day while having access to up to 10 connected devices to complete their digital tasks.

Customer Experience

5 CX Trends Any Organization Can Implement Now

Customer expectations are evolving constantly, so it shouldn’t surprise you to see brand customer experiences (CX) follow suit. Current trends in the CX realm range from AI-enabled recommendation engines to completely connected smart stores, but the real key to CX success lies in understanding your unique customers’ needs and the journey that they take with your brand. From there, choosing how and when - or if - to follow the latest CX trends becomes less about keeping pace with the market, and more about your brand’s authentic style.

Continuous Intelligence

What’s Your First Party Data Strategy?

Your first-party data is your most valuable asset when it comes to marketing and customer experience. But the looming death of cookies and increasing scrutiny around data privacy are creating new challenges for marketers and advertisers. How can companies hook prospects and engage customers otherwise? The answer: now is the perfect time to tap into - or rather, pool - all streams of customer intelligence you have available to build better prospects and customer profiles.

ThoughtsOnProductAnalytics

Data Science, data-driven, Product Analytics, customer success

Product Analytics Questions Every Product Manager Should Ask

By Scuba Educators

Funnels, Flows, Retention, Sessionization - nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should look like. What questions should I start with? What should my final result look like? What actions should I take as a result?

Behavioral Analytics

How Behavioral Analytics Can Help Your Organization Identify Cybersecurity Threats

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches exposed 36 billion personal records. In May 2021, a cyberattack caused the temporary shutdown of one of America’s largest pipelines and disrupted a major meat processor.

Customer Experience

What Your Customer’s Tweets Can Teach Your Brand About CX Strategy

Brands know the value of a positive customer review. After all, 90% of people read reviews before visiting a business. Brands will often share glowing customer comments from their official handles - mostly under benign hashtags like #CustomerExperience, #CX, or #CustomerSatisfaction.

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Thought Leadership, Data Science, Product Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

By Scuba Insights

Customer Experience

Treat Customer Experience Like Your Most Important Product

By Scuba Insights

To talk about Customer Experience (CX), let's first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown leaps and bounds recently - from massive enterprises to small retailers, there is a race to determine how CX should be defined and implemented in the industry. Leading the race is the idea of CX as a product, rather than a general notion. But what's that mean?

Behavioral Analytics

Common Barriers to Understanding Behavioral Analytics Data (and How to Overcome Them)

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how people browse, search, shop, and interact online - as well as when and how often. But most organizations face challenges when it comes to turning that data into actionable insights.

Behavioral Analytics

How Industries Like Media, SaaS, Tech, and Retail Use Behavioral Analytics (with Examples)

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on understanding customer behavior, the result is a win-win for both customers and companies. It’s no wonder, given the potential of this data to:

Customer Experience

3 Ways Health Insurers Can Use Data & Technology to Disrupt the Marketplace

The vast amount of data collected within the healthcare sector has the opportunity to positively affect insurers and consumers… if organizations can handle the change brought on by disruptive technologies.

Behavioral Analytics Focus Group

Behavioral Analytics

Who Should Track Behavioral Analytics? Metrics to Measure Across Departments

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and epiphanies. There’s good reason behind the effort - companies that make business decisions based on data insights consistently outperform those that don’t.

Behavioral Analytics

How to Conduct a Behavioral Analysis (in 7 Steps)

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic information about who they are, but also analyzing what they do and why.

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retail, Customer Experience

Retailers: Improving Customer Engagement Across Digital Platforms

By Scuba Educators

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain loyal. From mobile, to the cars we drive, to the digital wearables we fashion, to our smart homes and cities, we are engaging constantly with our favorite brands, games, content, and people in more and more complex ways.

Customer Experience

How to Improve Customer Experience in 5 Steps

How can companies improve customer experience? This question is a top priority for many brands - for good reason. A focus on your customer experience pays off in the form of increased revenue and lowered costs.

Behavioral Analytics

6 Common Types of Behavioral Segmentation for Understanding Your Customers

Behavioral segmentation helps companies get to know their customers - and knowing your customers is the name of the game if you want to compete in a crowded market. Don’t believe us? AdWeek says personalization in marketing can reduce customer acquisition costs by up to 50%. Plus, research from Accenture found that 91% of consumers say they prefer shopping with brands that provide relevant offers and recommendations.

Customer Experience

Which Industries Suffer From Poor CX Management (and How to Change)?

Every company should strive to continually improve their customer experience, as customer expectations are continually changing.

enhance-product-analytics

Data Science, Customer Experience

Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

By Scuba Insights

Not all product analytics solutions are created equal. That doesn’t mean that some are bad while others are good. But it does mean that some solutions which were great starter tools will no longer fit your needs as you look to increase the breadth of your product analytics capabilities and scale your business.

Customer Experience

How to build a customer experience strategy

A customer experience strategy is your way of delivering the best possible experience to your customers across all your channels of interaction. Your strategy influences the tone of interactions with your brand, and therefore their perception of your company. Your CX strategy impacts everything from the display ads your customers see to their day-to-day usage of the product.

Customer Experience

Customer experience survey types - which one is right for you?

An excellent customer experience (CX) strategy can take your company from good to great, but if your plan needs some work, this crucial piece cannot be overlooked: talk to your customers, regularly. Gartner argues that 80% of a company’s future revenue often comes from as little as 20% of their existing customers. Keeping customers happy while anticipating their needs promises a big payout, but without access to their feedback or KPIs to see where you stand, your improvement efforts will fall flat. If you haven’t set up a regular cadence with your customers yet, getting started can feel overwhelming. With the right tools and line of questioning, however, you can easily get a gut check on how your customers view your brand and products. The following 5 types of customer surveys are the go-to for analyzing and collecting customer data. The results will help you hone in on what customers need, map out your CX strategy and rapidly improve your customer experience overall.

Customer Experience

3 Examples of Excellent Customer Experience Strategies

Building an amazing product or service is your company’s number one priority. However, with competition growing continuously across industries, and as expectations surrounding access to your product or service heighten, having a great customer experience strategy makes a difference.

What is Survival Analysis?

By Scuba Educators

Survival analysis is a form of retention rate analysis that enables businesses to predict a customer's churn time by applying statistical techniques. Survival analysis can determine customers' activity before they move on to another seller. Businesses can evaluate a customer's lifetime value (CLV), customer's loyalty and future expected revenue with survival analysis.

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Continuous Intelligence

Know How Your Customers Act, Interact, and Transact

By Jamie Aliperti

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading brands can make better decisions and revenue-driving updates, faster. People working for all kinds of companies need to know as much as they can about their visitors and users. It’s about engagement at the turn of every corner, the click of every mouse, and the swipe of every finger.

retention, Product Analytics

How to Perform Retention Analysis To Grow Your Revenue

By Pete Kurkowski

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which components of your business influence your customers to come back and continue to use your product or service time and time again.

Continuous Intelligence, Business intelligence

How to Enhance Your Business Intelligence Insights and Processes

By Scuba Educators

Business intelligence (BI) includes technologies, architectures, and processes that help derive insightful business information from large amounts of both unstructured and structured data.

CuriousTeam-1440x800

Thought Leadership

How to Build A Curious Team That Drives Growth

By Scuba Insights

Thought Leadership

My analytics journey and why I joined Scuba Analytics

By Tony Ayaz | CEO

I am excited to be part of an amazing company with proven technology that is redefining what “analytics” really means to business users. Scuba Analytics was founded by a team from Facebook responsible for building behavioral analytics for the largest social network on the planet! So they know a few things about actually making data accessible, actionable, and scalable to drive business decisions.

Scuba.io | Dive Deeper with Continuous Intelligence

By Greg Smirin | CEO

Our launch today as Scuba Analytics, Inc. is the fruition of many years of work to enable you to instantly understand which of your customers are doing what with your products and services, and how it impacts your business. Without this granular knowledge, you lack the visibility to make data-driven business decisions.

Mental-Model-1440x800

Thought Leadership

6 Essential Mental Models for Product Managers

By Scuba Insights

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” - Abraham Maslow

How-Featured-1440x800

product design UX

The Why and the How of Interactive Analytics, Part 2

By Scuba Insights

In part one of this series, we talked about why companies need interactive analytics in order to unlock the full potential of their data.

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Interana

The Why and the How of Interactive Analytics

By Scuba Insights

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use data in a way that is fundamentally new.

User-Journey-Small-1440x800

Thought Leadership

How Publishers Can Track the Customer Journey

By Scuba Insights

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising from the ashes like a phoenix.

30Blogs-1440x800

Thought Leadership

27 Amazing Tech and Product Blogs: Theory, Tactics, Frameworks

By Scuba Insights

Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing, and developing better perspectives on how to build and analyze products.

shutterstock_526919722-1

Product, big data, Data Culture, data, entrepreneurship, growth

48 Analytics Quotes from the Experts

By Scuba Insights

In the world of analytics, there's no shortage of smart, innovative people to learn from.

caspar-rubin-224229

Thought Leadership, Data Science, analytics, Engineering, facebook, Hadoop, Hive, Scuba

Why Hadoop Plateaued -- And What’s in its Place

By Scuba Insights

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

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