Thought Leadership

My analytics journey and why I joined Scuba Analytics

By Tony Ayaz | Chief Revenue Officer

I am excited to be part of an amazing company with proven technology that is redefining what “analytics” really means to business users. Scuba Analytics was founded by a team from Facebook responsible for building behavioral analytics for the largest social network on the planet! So they know a few things about actually making data accessible, actionable, and scalable to drive business decisions.

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Scuba.io | Dive Deeper with Continuous Intelligence

By Greg Smirin | CEO

Our launch today as Scuba Analytics, Inc. is the fruition of many years of work to enable you to instantly understand which of your customers are doing what with your products and services, and how it impacts your business. Without this granular knowledge, you lack the visibility to make data-driven business decisions.

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Thought Leadership

6 Essential Mental Models for Product Managers

By Scuba Insights

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” - Abraham Maslow

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product design UX

The Why and the How of Interactive Analytics, Part 2

By Scuba Insights

In part one of this series, we talked about why companies need interactive analytics in order to unlock the full potential of their data. 

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Interana

The Why and the How of Interactive Analytics

By Scuba Insights

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use data in a way that is fundamentally new.  

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Thought Leadership

How Publishers Can Track the Customer Journey

By Scuba Insights

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising from the ashes like a phoenix. 

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Thought Leadership

27 Amazing Tech and Product Blogs: Theory, Tactics, Frameworks

By Scuba Insights

Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing, and developing better perspectives on how to build and analyze products.

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Product, big data, Data Culture, data, entrepreneurship, growth

48 Analytics Quotes from the Experts

By Scuba Insights

In the world of analytics, there's no shortage of smart, innovative people to learn from. 

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Thought Leadership, Behavioral Analytics, analytics, Engineering, facebook, Hadoop, Hive, Scuba

Why Hadoop Plateaued -- And What’s in its Place

By Scuba Insights

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

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Data Culture

Understanding the Value of Your Data

By Scuba Insights

When a company like LinkedIn or Tumblr gets purchased, or when Snapchat or Twitter go public, it's no secret that it's not just the snaps and tweets that make them so lucrative. It's the data that boosts their perceived worth. 

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Behavioral Analytics, ads, advertising, retargeting

Behavioral Remarketing: Bring The Right Ones Back In

By Scuba Insights

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions. 

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Data Culture, data-driven, data democratization, data-informed

It's Time to Stop Being “Data-Driven” (And Start Being Data-Informed)

By Scuba Insights

In the tech community, product leaders love sharing their ‘Aha! Moment.’ The zap of sudden insight and discovery. The moment when the value of your product resonates with your users.

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