Scuba's Continuous Intelligence Blog

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain loyal. From mobile, to the cars we drive, to the digital wearables we fashion, to our smart homes and cities, we are engaging constantly with our favorite brands, games, content, and people in more and more complex ways.

customer experience

How to Improve Customer Experience in 5 Steps

How can companies improve customer experience? This question is a top priority for many brands - for good reason. A focus on your customer experience pays off in the form of increased revenue and lowered costs.

6 Common Types of Behavioral Segmentation for Understanding Your Customers

Behavioral segmentation helps companies get to know their customers - and knowing your customers is the name of the game if you want to compete in a crowded market. Don’t believe us? AdWeek says personalization in marketing can reduce customer acquisition costs by up to 50%. Plus, research from Accenture found that 91% of consumers say they prefer shopping with brands that provide relevant offers and recommendations.

customer experience

Which Industries Suffer From Poor CX Management (and How to Change)?

Every company should strive to continually improve their customer experience, as customer expectations are continually changing.

Behavioral Analytics, customer experience

Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

Not all product analytics solutions are created equal. That doesn’t mean that some are bad while others are good. But it does mean that some solutions which were great starter tools will no longer fit your needs as you look to increase the breadth of your product analytics capabilities and scale your business.

customer experience

How to build a customer experience strategy

A customer experience strategy is your way of delivering the best possible experience to your customers across all your channels of interaction. Your strategy influences the tone of interactions with your brand, and therefore their perception of your company. Your CX strategy impacts everything from the display ads your customers see to their day-to-day usage of the product.

customer experience

Customer experience survey types - which one is right for you?

An excellent customer experience (CX) strategy can take your company from good to great, but if your plan needs some work, this crucial piece cannot be overlooked: talk to your customers, regularly. Gartner argues that 80% of a company’s future revenue often comes from as little as 20% of their existing customers. Keeping customers happy while anticipating their needs promises a big payout, but without access to their feedback or KPIs to see where you stand, your improvement efforts will fall flat. If you haven’t set up a regular cadence with your customers yet, getting started can feel overwhelming. With the right tools and line of questioning, however, you can easily get a gut check on how your customers view your brand and products. The following 5 types of customer surveys are the go-to for analyzing and collecting customer data. The results will help you hone in on what customers need, map out your CX strategy and rapidly improve your customer experience overall.

customer experience

3 Examples of Excellent Customer Experience Strategies

Building an amazing product or service is your company’s number one priority. However, with competition growing continuously across industries, and as expectations surrounding access to your product or service heighten, having a great customer experience strategy makes a difference.

Tech Terms

What is a Data Ecosystem?

The term “data ecosystem” collectively refers to all the programming languages, algorithms, applications, and the general infrastructure used to collect, analyze and store data.

Tech Terms

What is Survival Analysis?

Survival analysis is a form of retention rate analysis that enables businesses to predict a customer's churn time by applying statistical techniques. Survival analysis can determine customers' activity before they move on to another seller. Businesses can evaluate a customer's lifetime value (CLV), customer's loyalty and future expected revenue with survival analysis.

Tech Terms

Data Lakes and Data Warehouses -- Which Is Right For You?

By Pete Kurkowski

Data lakes and data warehouses are both commonly used for storing data, but there are key differences between the two that make them unique in their own way. Learn which fits your business purposes best and if there is a better solution. Data Lakes

Continuous Intelligence

Know How Your Customers Act, Interact, and Transact

By Jamie Aliperti

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading brands can make better decisions and revenue-driving updates, faster. People working for all kinds of companies need to know as much as they can about their visitors and users. It’s about engagement at the turn of every corner, the click of every mouse, and the swipe of every finger.

retention, product analytics

How to Perform Retention Analysis To Grow Your Revenue

By Pete Kurkowski

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which components of your business influence your customers to come back and continue to use your product or service time and time again.

Continuous Intelligence, Business intelligence

How to Enhance Your Business Intelligence Insights and Processes

Business intelligence (BI) includes technologies, architectures, and processes that help derive insightful business information from large amounts of both unstructured and structured data.

Tech Terms

What is Customer Journey Mapping? (With Examples)

Think of the customer journey as a story that describes your users: how they behave while they are on your website or app, and what you can do to improve their experience so they return.

Tech Terms

What Are User Engagement Metrics (And Which Should You Track)?

User engagement ultimately assesses how frequently, and how long a user interacts with your product, app or website. By monitoring user engagement, you can easily identify users that are highly engaged, and who can translate into increased revenue, as their activities will align with valuable outcomes like signups, purchases, clicks, or subscriptions.

Tech Terms

What is Retention Rate (And How to Calculate it)?

Retention rate shows the percentage of customers who pay for a product continuously over a given period. For example, businesses that operate from a subscription-based model will pay close attention to retention rate to estimate customer lifetime value, and to forecast revenue.

Tech Terms

Growth Metrics Your Organization Should Track

By regularly analyzing growth metrics -- data about a company’s conversion rates, retention rates, user acquisition, sales, and more -- enterprises can assess their historic performance based on business goals, while also gleaning valuable insights to create a more profitable future.

Tech Terms

What is Funnel Analysis?

Funnel analysis helps product managers and marketing teams understand the user flow across a website. The goal of funnel analysis is to observe the steps a user takes to get to a desired outcome. For example how many steps does it take for an end-user to complete a purchase, a registration, or a lead form.

Tech Terms

What is Product Usage Data?

Each of your software products, apps and digital tools collect a wealth of product usage data, which gives your organization quantifiable information about your end users, and their relationship with your technology.

Tech Terms

What Is A Qualified Lead?

A qualified lead, simply put, is anyone who could potentially become a customer of your organization. The definition of what makes a qualified lead, however, varies from business to business.

Tech Terms

What is Customer Lifetime Value?

Customer Lifetime Value is the total worth of the customer over their customer journey. It is an essential metric for tracking your customer experience as it can tell how valuable a customer is to your company. Acquiring new customers is usually more costly than retaining customers, so increasing your existing customers' value is a great way to drive business growth.

Tech Terms

What is a Tech Stack?

A tech stack is a combination of all the frameworks, language tools, and software used to create and run a particular application. It’s also known as a solutions stack or data ecosystem.

Thought Leadership

How to Build A Curious Team That Drives Growth

By Tony Ayaz | Chief Revenue Officer

Thought Leadership

My analytics journey and why I joined Scuba Analytics

I am excited to be part of an amazing company with proven technology that is redefining what “analytics” really means to business users. Scuba Analytics was founded by a team from Facebook responsible for building behavioral analytics for the largest social network on the planet! So they know a few things about actually making data accessible, actionable, and scalable to drive business decisions.

Scuba.io | Dive Deeper with Continuous Intelligence

By Greg Smirin | CEO

Our launch today as Scuba Analytics, Inc. is the fruition of many years of work to enable you to instantly understand which of your customers are doing what with your products and services, and how it impacts your business. Without this granular knowledge, you lack the visibility to make data-driven business decisions.

Thought Leadership

6 Essential Mental Models for Product Managers

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” - Abraham Maslow

product design UX

The Why and the How of Interactive Analytics, Part 2

In part one of this series, we talked about why companies need interactive analytics in order to unlock the full potential of their data.

Interana

The Why and the How of Interactive Analytics

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use data in a way that is fundamentally new.

Thought Leadership

How Publishers Can Track the Customer Journey

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising from the ashes like a phoenix.

Thought Leadership

27 Amazing Tech and Product Blogs: Theory, Tactics, Frameworks

Working in tech, especially in product and product analytics, is an exciting place to be. People are always learning, sharing, and developing better perspectives on how to build and analyze products.

Product, big data, Data Culture, data, entrepreneurship, growth

48 Analytics Quotes from the Experts

In the world of analytics, there's no shortage of smart, innovative people to learn from.

Thought Leadership, Behavioral Analytics, analytics, Engineering, facebook, Hadoop, Hive, Scuba

Why Hadoop Plateaued -- And What’s in its Place

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

Data Culture

Understanding the Value of Your Data

When a company like LinkedIn or Tumblr gets purchased, or when Snapchat or Twitter go public, it's no secret that it's not just the snaps and tweets that make them so lucrative. It's the data that boosts their perceived worth.

Behavioral Analytics, ads, advertising, retargeting

Behavioral Remarketing: Bring The Right Ones Back In

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions.

Data Culture, data-driven, data democratization, data-informed

It's Time to Stop Being “Data-Driven” (And Start Being Data-Informed)