Data Science

Common Barriers to Understanding Behavioral Analytics Data (and How to Overcome Them)

By Megan Wells

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how people browse, search, shop, and interact online - as well as when and how often. But most organizations face challenges when it comes to turning that data into actionable insights.

Read More

Data Science

How Industries Like Media, SaaS, Tech, and Retail Use Behavioral Analytics (with Examples)

By Megan Wells

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on understanding customer behavior, the result is a win-win for both customers and companies. It’s no wonder, given the potential of this data to: 

Read More

Data Science

Who Should Track Behavioral Analytics? Metrics to Measure Across Departments

By Megan Wells

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and epiphanies. There’s good reason behind the effort - companies that make business decisions based on data insights consistently outperform those that don’t. 

Read More

Data Science

How to Conduct a Behavioral Analysis (in 7 Steps)

By Megan Wells

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic information about who they are, but also analyzing what they do and why. 

Read More

Data Science, Customer Experience

Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

By Scuba Insights

Not all product analytics solutions are created equal. That doesn’t mean that some are bad while others are good. But it does mean that some solutions which were great starter tools will no longer fit your needs as you look to increase the breadth of your product analytics capabilities and scale your business. 

Read More

Thought Leadership, Data Science, analytics, Engineering, facebook, Hadoop, Hive, Scuba

Why Hadoop Plateaued -- And What’s in its Place

By Scuba Insights

Facebook was an early adopter of Apache Hadoop, and remnants of Hadoop are still evident in the company’s architecture.

Read More

Data Science, ads, advertising, retargeting

Behavioral Remarketing: Bring The Right Ones Back In

By Scuba Insights

The long-term vision of big data analytics in business is all about creating a world where anyone can use data to continuously set up new experiments, learn from customers, and iterate through answers to the most pressing questions. 

Read More

Data Science, analytics, Customer Stories, Data Culture, data-driven, Bleacher Report, data-informed

How Bleacher Report Won the Sports Publication Game

By Scuba Insights

Bleacher Report is the leading digital destination for team-specific sports content and real-time event coverage. Sports fans around the world keep up to date with the latest news at home, via bleacherreport.com, and on the go with the Bleacher Report mobile app, Team Stream™.

Read More