Tech Terms

What is a Data Ecosystem?

By Scuba Educators

The term “data ecosystem” collectively refers to all the programming languages, algorithms, applications, and the general infrastructure used to collect, analyze and store data.

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Tech Terms

What is Survival Analysis?

By Scuba Educators

Survival analysis is a form of retention rate analysis that enables businesses to predict a customer's churn time by applying statistical techniques. Survival analysis can determine customers' activity before they move on to another seller. Businesses can evaluate a customer's lifetime value (CLV), customer's loyalty and future expected revenue with survival analysis.

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Tech Terms

Data Lakes and Data Warehouses -- Which Is Right For You?

By Pete Kurkowski

Data lakes and data warehouses are both commonly used for storing data, but there are key differences between the two that make them unique in their own way. Learn which fits your business purposes best and if there is a better solution. Data Lakes

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Tech Terms

What is Customer Journey Mapping? (With Examples)

By Scuba Educators

Think of the customer journey as a story that describes your users: how they behave while they are on your website or app, and what you can do to improve their experience so they return.

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Tech Terms

What Are User Engagement Metrics (And Which Should You Track)?

By Scuba Educators

User engagement ultimately assesses how frequently, and how long a user interacts with your product, app or website. By monitoring user engagement, you can easily identify users that are highly engaged, and who can translate into increased revenue, as their activities will align with valuable outcomes like signups, purchases, clicks, or subscriptions.

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Tech Terms

What is Retention Rate (And How to Calculate it)?

By Scuba Educators

Retention rate shows the percentage of customers who pay for a product continuously over a given period. For example, businesses that operate from a subscription-based model will pay close attention to retention rate to estimate customer lifetime value, and to forecast revenue.

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Tech Terms

Growth Metrics Your Organization Should Track

By Scuba Educators

By regularly analyzing growth metrics -- data about a company’s conversion rates, retention rates, user acquisition, sales, and more -- enterprises can assess their historic performance based on business goals, while also gleaning valuable insights to create a more profitable future.

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Tech Terms

What is Funnel Analysis?

By Scuba Educators

Funnel analysis helps product managers and marketing teams understand the user flow across a website. The goal of funnel analysis is to observe the steps a user takes to get to a desired outcome. For example how many steps does it take for an end-user to complete a purchase, a registration, or a lead form.

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Tech Terms

What is Product Usage Data?

By Scuba Educators

Each of your software products, apps and digital tools collect a wealth of product usage data, which gives your organization quantifiable information about your end users, and their relationship with your technology. 

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Tech Terms

What Is A Qualified Lead?

By Scuba Educators

A qualified lead, simply put, is anyone who could potentially become a customer of your organization. The definition of what makes a qualified lead, however, varies from business to business.

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Tech Terms

What is Customer Lifetime Value?

By Scuba Educators

Customer Lifetime Value is the total worth of the customer over their customer journey. It is an essential metric for tracking your customer experience as it can tell how valuable a customer is to your company. Acquiring new customers is usually more costly than retaining customers, so increasing your existing customers' value is a great way to drive business growth.

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Tech Terms

What is a Tech Stack?

By Scuba Educators

A tech stack is a combination of all the frameworks, language tools, and software used to create and run a particular application. It’s also known as a solutions stack or data ecosystem.

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