Diving Deeper into Analytics: How SCUBA Fills the Gaps Left by GA4

Written by Nick Sabean | Aug 16, 2024 2:45:00 PM

As a marketer, you're likely no stranger to Google Analytics (GA). It's been the go-to tool for understanding website traffic, user behavior, and conversion rates for years. However, with the recent release of GA4, many marketers are frustrated with the limitations and complexities of the new platform.

That's where SCUBA comes in. Our innovative analytics platform is designed to fill the gaps left by GA4, providing a more comprehensive and user-friendly experience for marketers. In this post, we'll dive into the shortcomings of GA4 and explore how SCUBA delivers where GA4 falls short.

The Limitations of GA4:

While GA4 offers exciting new features, such as enhanced data collection and machine learning capabilities, it also has some significant limitations. Here are just a few:

Complexity: GA4's new interface can be overwhelming, even for experienced marketers. The sheer amount of data and options can make finding the insights you need difficult.

Limited customization: GA4's reporting capabilities are limited, making it difficult to tailor your analytics to your specific business needs.

Lack of real-time data: GA4's data processing can be slow, leaving you without access to real-time insights.

Insufficient customer support: GA4's support resources can be lacking, leaving you to navigate the platform independently.

How SCUBA Fills the Gaps:

At SCUBA, we understand the importance of having a comprehensive and user-friendly analytics platform. That's why we've designed our platform to address the limitations of GA4. Here are just a few ways SCUBA delivers:

Intuitive interface: SCUBA's interface is designed to be easy to use, even for those without extensive analytics experience.

Customizable reporting: SCUBA allows you to create custom reports tailored to your business needs.

Real-time data: SCUBA provides real-time data processing, giving you instant access to your needed insights.

Dedicated customer support: SCUBA's support team is always available to help you navigate the platform and answer any questions.

Conclusion:

While GA4 may be a powerful tool, it's clear that it falls short in many areas. That's why we're excited to offer SCUBA as a comprehensive and user-friendly alternative. With SCUBA, you'll have access to real-time data, customizable reporting, and dedicated customer support.

Don't settle for a platform that doesn't meet your needs. Dive deeper into analytics with SCUBA and discover a whole new world of insights and opportunities.

Take control of your data and reduce complexity with SCUBA. Designed for teams to gain real-time insights, signals, and secure measurement streamlining privacy-enhanced technology. SCUBA bridges the gap between cleanrooms and business outcomes.

Try SCUBA today and see the difference for yourself!

About SCUBA:

SCUBA is the only full-stack collaborative decision intelligence platform that empowers customer-facing teams to make contextual decisions across billions of time series events within seconds without the need for SQL coding or custom query languages. This unique approach diverges from traditional data warehouses or lakes, which typically require complex data collection, predefined schemas, and ETL layers. Instead, SCUBA’s no-code interface incorporates dynamic time-series event data that updates continuously, offering real-time insights rather than the static data available to most users stuck with legacy business intelligence visualization tools.

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