Curated content to help you learn how to use data to drive product-led growth.
Terminology
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Terminology
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Terminology
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
Terminology
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Terminology
Data platforms are tools that allow businesses to collect, analyze, and present data.
Terminology
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
Terminology
An ad hoc query is any kind of question you can ask a data system off the top of your head.
Terminology
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
In a significant development, Google announced that Chrome will retain third-party cookies, marking a notable divergence from previous plans. This announcement comes after roughly four years of extensive debate and numerous delays surrounding Chrome’s third-party cookie deprecation. SCUBA is here to dissect the implications of this move for the data, privacy, and broader advertising industries.
In July 2021, the Colorado Privacy Act (CPA) emerged as a landmark in U.S. Data privacy legislation, and was the first conferring specific rights upon Colorado residents regarding their personal data and imposing stringent obligations on data controllers and processors. It was only the third state to grant comprehensive privacy laws to it's citizens, following California and Virginia.
Hey there, savvy marketers! It’s SCUBA here, ready to dive into the thrilling world of data collaboration and decision intelligence. I know, I know – “thrilling” and “data” don’t usually go hand-in-hand unless you’re the kind of person who gets excited about spreadsheets. But stick with me, because by the end of this post, you’ll see why data collaboration and decision intelligence are the unsung heroes of your martech stack. So grab your coffee, your sense of humor, and let’s get this show on the road.
Imagine turning your raw data into actionable, in-the-moment insights to build those insight-led, iconic campaigns like Nike, Apple, and Coca-Cola? And, what if you didn’t need a data scientist or engineer to extract them? For marketers, speed is everything. If you’re not first, you might as well be last. Every second counts, and every decision could make or break a successful campaign. How can even the most successful marketers streamline their data strategy to stay miles ahead of the competition, maximize resources, and keep consumers engaged for the long haul?
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
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