Curated content to help you learn how to use data to drive product-led growth.
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Data platforms are tools that allow businesses to collect, analyze, and present data.
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
An ad hoc query is any kind of question you can ask a data system off the top of your head.
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
As we explored in Part 1 of this 2-part series, advertisers today have it tough. Reaching consumers is harder than ever. Privacy regulations continue to expand. Consumers are hesitant to share their data.
Advertising has come a long way since the Mad Men “Golden Age”— a time with low competition, incredible reach, and a singularly focused consumer.
Today, the advertising industry faces three major challenges: increasing complexity, privacy concerns, and the fragmentation of consumer attention in the digital world.
In the ever-evolving arena of programmatic advertising, where algorithms orchestrate the dance between ad sellers and buyers, challenges persist. Advertisers grapple with the quest for precise targeting, efficient budget allocation, and real-time adaptability. For ad sellers, optimizing inventory for maximum monetization without compromising user experience remains a delicate balancing act. In this blog, we'll delve beyond the existing landscape of programmatic advertising, dissecting the challenges ad buyers and sellers face and illuminating the untapped potential for improvement.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.