Curated content to help you learn how to use data to drive product-led growth.
Terminology
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Terminology
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Terminology
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
Terminology
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Terminology
Data platforms are tools that allow businesses to collect, analyze, and present data.
Terminology
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
Terminology
An ad hoc query is any kind of question you can ask a data system off the top of your head.
Terminology
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
In 2024, publishers are looking to innovative approaches to data-driven monetization in a privacy-first world. More recently, a novel opportunity has emerged that monetizes audiences – both known and unknown – while producing content that resonates with readers and drives increased demand. As the industry continues to evolve, the shift towards privacy-driven advertising and first-party data strategies is creating new pathways for growth. All too many publishers cite missed opportunities and revenue as a direct result of their inability to accelerate time-to-insights. This requires purpose-built Madtech to address the full spectrum of audience, inventory, and content monetization in the wake of signal loss. This blog explores the next frontier – one that unifies data and operates at the speed of programmatic. This requires real-time data to produce in-the-moment insights that fully optimize publisher revenue streams and allow them to invest in performant content. Those embracing this shift, the one to decision intelligence, are best poised to build stronger advertising partnerships, capitalize on all available revenue opportunities, and maintain an edge in an increasingly competitive market.
The Montana Consumer Data Privacy Act (MTCDPA) signed into law on May 19, 2023, and effective as of October 1, 2024, is part of a larger trend where businesses must re-approach how they handle consumer data, especially in advertising. But what sets this law apart, and why should the ad industry and data-driven organizations take notice?
AI Analytics Platform for First-Party Insights and Decision Intelligence The increasing emphasis on first-party data and privacy has generated significant challenges for the advertising industry, causing signal loss and making measurement more difficult. Fragmentation, harnessing, and utilizing 1P behavioral data in a privacy-first strategy are the modern challenges facing brands and marketers.
Future-Proofing 1P Data with Real-Time Data Collaboration The Advertising Week New York 2024 conference brought together industry leaders to discuss the latest challenges and innovations in marketing, advertising, and tech. SCUBA, a pioneer in real-time collaborative decision intelligence, hosted a session titled "Privacy Hijacks Signals: Future-Proof 1P Data with Real-Time Data Collaboration." Tony Ayaz, SCUBA CEO, sheds light on the real issues, the path forward, and how leading brands and publishers leverage modern 1P data strategies to win. Key Takeaways
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
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