Curated content to help you learn how to use data to drive product-led growth.
Terminology
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Terminology
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Terminology
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
Terminology
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Terminology
Data platforms are tools that allow businesses to collect, analyze, and present data.
Terminology
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
Terminology
An ad hoc query is any kind of question you can ask a data system off the top of your head.
Terminology
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
Explore the critical importance of maintaining data privacy in the complex landscape of modern advertising and discover the best practices that can safeguard consumer information.
As we navigate the ever-changing e-commerce landscape, one thing is clear: understanding customer behavior is not just important; it's crucial in driving profit. With global e-commerce sales projected to surpass $7.5 trillion in 2024, businesses can no longer rely on intuition alone to inform their strategies. Instead, they must harness the power of Customer Journey Analytics and decision intelligence to make data-driven decisions, enlightening them about the current e-commerce landscape.
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When it comes to retail marketing, effective audience targeting is essential for boosting sales and revenue. However, traditional methods for targeting audiences rely heavily on data quality, which often results in wasted spending and missed opportunities. To tackle these challenges, etail marketers can collaborate with retail partners or brand partners to access second-party data and insights.
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
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