Curated content to help you learn how to use data to drive product-led growth.
Terminology
Self-service analytics empower non-technical teams to interact with data, perform queries, and glean helpful business insights.
Terminology
Data sovereignty defines the regulations data is subject to. Fortunately, there are actionable steps brands can take to ensure compliance.
Terminology
Time-series data analysis serves critical functions in most modern industries, and is a powerful method to glean accurate analysis.
Terminology
An EDW is a database that centralizes data from across the business so it can be analyzed and used in decision making.
Terminology
Data platforms are tools that allow businesses to collect, analyze, and present data.
Terminology
When building a database, all data requires some description to help identify its uniqueness, which is where metadata comes in.
Terminology
An ad hoc query is any kind of question you can ask a data system off the top of your head.
Terminology
A query is a question or request for a database written in a code the database can understand, in order to retrieve or modify the correct information.
In a world where data reigns supreme and decisions are made in the blink of a byte, the Chief Marketing Officer (CMO) steps onto a new stage. Once the guardian of creative genius and brand magic, they now plunge headfirst into the digital deep end armed with spreadsheets and algorithms.
Okay, marketers. SCUBA Analytics is here to break down one of the buzziest trends in ad-targeting, signals-based advertising. But what is it, and why should you care?
In this digital age, it’s no longer “knowledge is power”—it’s more like “data is dollars,” and, chances are, you are sitting on a gold mine. But let’s face it: turning that data into dollars while keeping data privacy intact is like trying to herd cats at a tech conference. It’s chaotic, it’s tricky, and it’s a whole lot of head-scratching.
In an era marked by a profound evolution in digital privacy, safeguarding data has become business-critical for enterprises, capturing the attention of both customers and consumers alike. We are thrilled to announce SCUBA Analytics’ achievement of SOC 2 Type II compliance, a significant milestone underscoring our unwavering commitment to safeguarding both the privacy and security of consumer data, and complementing our existing ISO 27001 and ISO 27701 certifications.
Explore what a true self-service customer experience analytics platform can do for your business.
Learn how Bleacher Report uses Scuba to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.
Learn how Scuba is helping Edmunds enable self-service analytics for business users, analysts and executives - faster than complex SQL-based queries.
One of the largest telecomms in the world set an ambitious goal – to dramatically improve their customer experience. They wanted a real time customer experience analytics solution to tackle changing consumer demands and growing competitive pressures.
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