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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Unlocking Growth: Mastering Micro Audience Targeting with Ross Schwaber at MAU '24

Unlocking Growth: Mastering Micro Audience Targeting with Ross Schwaber at MAU '24

At this year's Mobile Apps Unlocked (MAU) conference, attendees were treated to a masterclass in growth strategy led by ...

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Understanding Artificial Intelligence: SCUBA Breaks It Down For You

Understanding Artificial Intelligence: SCUBA Breaks It Down For You

Artificial Intelligence, or AI, isn’t just found in science fiction films anymore - it’s the powerhouse driving the ...

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The Evolving Role of CMO: Navigating Data-Driven Decision-Making

The Evolving Role of CMO: Navigating Data-Driven Decision-Making

CMOs have always been tasked with overseeing brand management, advertising, and customer engagement. However, in the ...

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Discover SCUBA's Approach to Collaborative Decision Intelligence

Optimize, Segment, Thrive: SCUBA's Approach to Collaborative Decision Intelligence

Staying ahead requires more than keeping pace—it demands innovation, agility, and precision. As media publishers ...

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Overcoming advertising’s top 3 consumer insights challenges.

Part 2: How To Overcome Advertising's Top 3 Consumer Insights Challenges

As we explored in Part 1 of this 2-part series, advertisers today have it tough. Reaching consumers is harder than ...

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Consumer insights challenges.

Part 1: Advertising's 3 Major Consumer Insights Challenges

Advertising has come a long way since the Mad Men “Golden Age”— a time with low competition, incredible reach, and a ...

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