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Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Part 2: How To Overcome Advertising's Top 3 Consumer Insights Challenges

As we explored in Part 1 of this 2-part series, advertisers today have it tough. Reaching consumers is harder than ...

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Part 1: Advertising's 3 Major Consumer Insights Challenges

Advertising has come a long way since the Mad Men “Golden Age”— a time with low competition, incredible reach, and a ...

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AI in Advertising: Insights from SCUBA Analytics’ New Chief Product Officer

Today, the advertising industry faces three major challenges: increasing complexity, privacy concerns, and the ...

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The Programmatic Paradigm: Navigating Challenges for Elevated Advertising Strategies

In the ever-evolving arena of programmatic advertising, where algorithms orchestrate the dance between ad sellers and ...

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Unlocking Content Affinity Modeling: 5 Must-Haves for Advertisers

Precision is the key to capturing audience attention and driving engagement. Enter content affinity modeling—a powerful ...

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Segmentation Reloaded: Hyper-Personalized Experiences Through In-the-Moment Audience Insights

Amidst the dynamic currents of digital marketing, in-the-moment audience insights and dynamic segmentation emerge as ...

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