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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

#PROGIONY: Game-Changers, Fading Fads, and the Future of Advertising

Programmatic I/O is the place to discover innovative ways to stay ahead of the curve in the programmatic landscape. The ...

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Publishers’ Responsibilities in the Age of Signal Loss

As digital advertising continues to evolve, marketers face new challenges that call for innovative approaches to ...

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The Power of Innovation: Supercharging Growth with 1P Data Strategies

As GA4 steps into the spotlight and Universal Analytics moves backstage, publishers are left grappling with the loss of ...

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Recapturing Signal Loss in a Privacy-First World

As pressures to prioritize consumer privacy grow, the open internet stands at a crossroads. Consumers are increasingly ...

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Is GA4 Really the Future of Analytics, or Just the Latest Headache?

The industry has now fully transitioned from Universal Analytics to GA4, a platform designed in response to growing ...

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Is Google Ads Manager (GAM) Holding You Back? Discover a Smarter Way to Drive Ad Yield

An estimated 80% of media owners rely on Google Ads Manager to monitor inventory performance, and 40% use it for ...

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