Decision Intelligence Blog

We get it—breaking up is hard. That is why we drafted a breakup letter for you to send to your Google Rep. You can ...

Amidst the vast sea of digital content, the key to media and entertainment success lies in the art of personalization. ...

The term "ad inventory optimization" has become the linchpin for publishers seeking to strike the delicate balance ...

Customers are not just seeking products or content; they crave experiences that resonate with their individual tastes ...

The journey from static to dynamic audience segmentation has emerged as a game-changer for brands aiming to resonate ...

Before the digital economy exploded, marketing campaigns relied on static, one-size-fits-all approaches. But today, ...