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Decision Intelligence Blog

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Advertising Week New York: 2024 is the Year of Trust, Privacy & AI

The world of digital advertising is undergoing a significant transformation, driven by the convergence of factors like ...

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How to Make Trust Part of the Digital Customer Journey

Thanks to data, brands have more ways to connect with consumers than ever. But sometimes that engagement comes at a ...

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How First-Party Data & ML Work Together for Better Customer Insights

If machine learning (ML) is an engine, then data is the fuel that powers it. And while these generators require massive ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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Trevor Noah's Paradox of Data Privacy at IAPP Global Privacy Summit

Washington D.C. — Comedian and best-selling author Trevor Noah spoke at IAPP’s Global Privacy Summit Opening General ...

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