The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

The Programmatic Paradigm: Navigating Challenges for Elevated Advertising Strategies

In the ever-evolving arena of programmatic advertising, where algorithms orchestrate the dance between ad sellers and ...

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Personalization at Scale: Leveraging Propensity to Act for Media Success

Amidst the vast sea of digital content, the key to media and entertainment success lies in the art of personalization. ...

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Maximizing Revenue: A Deep Dive into Ad Inventory Optimization

The term "ad inventory optimization" has become the linchpin for publishers seeking to strike the delicate balance ...

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The Power of Segmentation Evolution: How Dynamic Strategies Boost Campaign Relevance

The journey from static to dynamic audience segmentation has emerged as a game-changer for brands aiming to resonate ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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More Money, More Problems: Why Attribution is Harder Than Ever

In a fast-paced, competitive subscription economy, brands are battling it out for customer engagement, conversion, and ...

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