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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Advertising Week NY: Unlocking the Power of Attention Metrics & Sales Outcomes in Advertising

In a rapidly evolving advertising landscape, staying ahead of the curve is vital. The industry's capacity for change ...

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Advertising Week NY: Mastering Cross-Screen Advertising in 2024

In a thought-provoking session at this year's Advertising Week New York, industry luminaries converged to explore the ...

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3 Strategies for Better Audience Segmentation in Marketing

If you’re not building personalized offers and experiences for your customers, you risk losing them. ...

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4 Challenges Facing the Online Gaming Industry & How to Fix Them

Online gaming is booming. According to the American Gaming Association, online gaming accounted for nearly 25% of ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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