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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Is GA4 Really the Future of Analytics, or Just the Latest Headache?

The industry has now fully transitioned from Universal Analytics to GA4, a platform designed in response to growing ...

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Unlocking Growth: Mastering Micro Audience Targeting with Ross Schwaber at MAU '24

Unlocking Growth: Mastering Micro Audience Targeting with Ross Schwaber at MAU '24

At this year's Mobile Apps Unlocked (MAU) conference, attendees were treated to a masterclass in growth strategy led by ...

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Blog_Publisher Solutions: SCUBA's Toolkit for a Post-Cookie World

Publisher Solutions: SCUBA's Toolkit for a Post-Cookie World

The cookie apocalypse is upon us, and it's not as sweet as it sounds. Our beloved digital crumbs are getting the boot, ...

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Understanding Artificial Intelligence: SCUBA Breaks It Down For You

Understanding Artificial Intelligence: SCUBA Breaks It Down For You

Artificial Intelligence, or AI, isn’t just found in science fiction films anymore - it’s the powerhouse driving the ...

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Audience Segmentation: Maximizing Marketing Effectiveness

Learn how audience segmentation can revolutionize your marketing strategies and boost your ROI.

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