The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

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Advertising Week New York: 2024 is the Year of Trust, Privacy & AI

The world of digital advertising is undergoing a significant transformation, driven by the convergence of factors like ...

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Advertising Week NY: Unlocking the Power of Attention Metrics & Sales Outcomes in Advertising

In a rapidly evolving advertising landscape, staying ahead of the curve is vital. The industry's capacity for change ...

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Advertising Week NY: Mastering Cross-Screen Advertising in 2024

In a thought-provoking session at this year's Advertising Week New York, industry luminaries converged to explore the ...

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How to Unlock the Power of Interactive CTV Advertising

It’s Saturday night and you’re binge-watching Succession from the couch. When you hit a commercial break, what do you ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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