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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Decision Intelligence Blog

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What is Signals-Based Advertising? SCUBA Breaks it Down.

Okay, marketers. SCUBA Analytics is here to break down one of the buzziest trends in ad-targeting, signals-based ...

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Understanding Artificial Intelligence: SCUBA Breaks It Down For You

Understanding Artificial Intelligence: SCUBA Breaks It Down For You

Artificial Intelligence, or AI, isn’t just found in science fiction films anymore - it’s the powerhouse driving the ...

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Crafting Unique Customer Experiences: The Power of AI in Tailored Recommendations

Customers are not just seeking products or content; they crave experiences that resonate with their individual tastes ...

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3 Strategies for Better Audience Segmentation in Marketing

If you’re not building personalized offers and experiences for your customers, you risk losing them. ...

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How AI & ML Will Change the Game for Marketing Attribution

Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the ...

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10 Great Examples of Hyper-Personalization in Entertainment & Media

What if your favorite streaming platform could scan your face to determine your sex, age, mood, and energy level, and ...

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