The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

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The Clean Room is Already Dead

Alright, friends. Let’s talk about the hottest speaking session at Programmatic I/O: “The Clean Room is Already Dead.” ...

Hey there! SCUBA here, helping break down some of the hottest topics in marketing and media. Today’s topic: identity ...

It has been a whirlwind few months for the team here at SCUBA. We hit the road running, crisscrossing the country to ...

We live in an increasingly digitized world. Google estimated that within any given user journey, there are 20-500 ...

By now, you may have heard of the American Privacy Rights Act, a bill sweeping through the halls of Congress. But what ...

At this year's Mobile Apps Unlocked (MAU) conference, attendees were treated to a masterclass in growth strategy led by ...

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