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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

3 Industries Where Dark Social Will Dominate in 2022

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

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5 Ways Telecom Companies can Improve NPS with Real-Time Analytics

If you’ve ever visited a restaurant because your friends loved it or posted on Facebook asking for a good dentist, then ...

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Identity Resolution & Why Your Brand Needs It Now

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

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What are Customer Data Platforms?

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

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How Teams Across Brands Can Benefit Using Customer Journey Analytics

Every day, companies accumulate massive amounts of customer data from multiple sources. Data is constantly accumulating ...

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How to Conduct a Customer Journey Analysis in Real-Time: Step-by-Step

By now, every company knows the value of customer experience. Forbes reports “84% of companies that work to improve ...

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