Decision Intelligence Blog

In a thought-provoking session at this year's Advertising Week New York, industry luminaries converged to explore the ...

Every brand asks the same question: Are my personalization efforts actually working?

If you’re not building personalized offers and experiences for your customers, you risk losing them. ...

Mountain View, Calif. — Real-Time Data Collaboration Platform platform Scuba Analytics received four awards this week ...

Attribution is the thorn in every marketer’s side. Leadership wants to see proof of ROI, meanwhile, you’re fighting the ...

Thanks to data, brands have more ways to connect with consumers than ever. But sometimes that engagement comes at a ...