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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

My Analytics Journey & Why I Joined Scuba Analytics

I am excited to be part of an amazing company with proven technology that is redefining what “analytics” really means ...

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Scuba.io | Dive Deeper with Customer Intelligence

Our launch today as Scuba Analytics, Inc. is the fruition of many years of work to enable you to instantly understand ...

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6 Essential Mental Models for Product Managers

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” - Abraham ...

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The Why & the How of Interactive Analytics: Part 2

In part one of this series, we talked about why companies need interactive analytics in order to unlock the full ...

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The Why & How of Interactive Analytics: Part 1

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use ...

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How Publishers Can Track the Customer Journey

Despite a tumultuous four years of being villainized by the oval office, the media and publishing industry is rising ...

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