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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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MTCDPA: Will Montana’s New Privacy Measure Disrupt the Future of Advertising, and Business?

The Montana Consumer Data Privacy Act (MTCDPA) signed into law on May 19, 2023, and effective as of October 1, 2024, is ...

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AWNY24 Session Recap: Privacy Hijacks Signals: Future-Proof 1P Data with Real-Time Data Collaboration

Future-Proofing 1P Data with Real-Time Data Collaboration The Advertising Week New York 2024 conference brought ...

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#PROGIONY: Game-Changers, Fading Fads, and the Future of Advertising

Programmatic I/O is the place to discover innovative ways to stay ahead of the curve in the programmatic landscape. The ...

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Embracing a Cookie-Less Future: Why Your Marketing Strategy Should Focus on Meaningful Consumer Connections

The recent announcement from Google that they will keep third-party cookies, with an opt-in option, has brought a wave ...

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Google's Latest: The Future of Third-Party Cookies and Privacy

In a significant development, Google announced that Chrome will retain third-party cookies, marking a notable ...

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SCUBA's Spotlight: Top Events and Breakthroughs in the Ad Industry

You may have noticed SCUBA at the latest and greatest main events in ad tech, media, and privacy. The main theme ...

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