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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

How to Unlock the Power of Interactive CTV Advertising

It’s Saturday night and you’re binge-watching Succession from the couch. When you hit a commercial break, what do you ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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Programmatic Ad Buying: Solving 7 Challenges in a Subscription Economy

As the real-time subscription economy continues to grow, brands are constantly looking for effective ways to reach and ...

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How a Major Global Gaming Brand Doubled Revenue & Retention

"With Scuba in place, every core KPI we tracked went up."

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Mastering the DX 2.0 Economy: How Media & Ad Tech Brands Can Thrive

As AI, IoT, and data privacy regulations continue to evolve, there is tremendous potential for consumer-focused ...

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