Decision Intelligence Blog

Imagine if you could jump right into the mind of your customer. You’d find a wealth of valuable information there--like ...

If you’ve seen or heard the term and you’re wondering “what is customer journey analytics” you’re not alone. Customer ...

Funnels, flows, retention, sessionization--nearly all ‘Product Analytics Manifestos’ tout these methods and KPI ...

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...