Decision Intelligence Blog

Just as oil re-invented the global economy in the 20th century, data is the most valuable resource of the 21st ...

As brands acclimate to our increasingly privacy-driven business landscape, data has emerged as both a company's most ...

Data compliance is shaping up to be tech’s next great battlefield in 2023. Whether it’s the EU handing out ...

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

The importance of improving customer retention There are two ways you can grow revenue. You can find new customers, and ...

Proving ROI is an eternal struggle for marketers. Conversions, customer satisfaction, and user retention rates are all ...