Decision Intelligence Blog

How many times have you opened Netflix or Amazon Prime Video and cringed at the suggestions in your feed? You’re faced ...

Remember wandering around a video store, looking at box after box, and trying to decide which movie to rent? Twenty ...

If you’ve ever visited a restaurant because your friends loved it or posted on Facebook asking for a good dentist, then ...

Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, ...

Every brand understands the importance of data in today’s digital world. It drives decision-making, forecasting, and ...

Data is the backbone of the digital world. Every day, online users generate billions of digital touchpoints, each of ...