Decision Intelligence Blog

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

For marketers, data analytics is their currency. The challenge is stitching all of that data together. Marketers have ...

Imagine if you could jump right into the mind of your customer. You’d find a wealth of valuable information there--like ...

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic ...