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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Scuba Analytics Recognized for Employee Happiness, Benefits, & Perks with 2 Comparably Awards

Mountain View, Calif. — Time-series analytics platform Scuba Analytics received two awards this week from ...

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How Data Sovereignty Can Affect Your Cloud Strategy

Cloud-based SaaS and data solutions allow companies to operate like never before. Brands can scale their digital ...

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8 Essential Customer Metrics to Help Your SaaS Brand Stand Out

Business is booming for SaaS companies. The market’s total value eclipsed $150 billion in 2021 and keeps growing each ...

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7 Metrics Telecom Brands Should Measure to Track Customer Loyalty

Have you ever been so committed to a brand that you wouldn't dream of doing business elsewhere? That's the power of ...

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What are User Engagement Metrics (And Which Should You Track)?

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

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5 Hidden Costs of Data Non-Compliance

When it comes to data security and privacy regulations, non-compliance is not cheap. Your brand is most likely well ...

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