Decision Intelligence Blog

By now, you may have heard of the American Privacy Rights Act, a bill sweeping through the halls of Congress. But what ...

In a world where data reigns supreme and decisions are made in the blink of a byte, the Chief Marketing Officer (CMO) ...

Okay, marketers. SCUBA Analytics is here to break down one of the buzziest trends in ad-targeting, signals-based ...

In this digital age, it’s no longer “knowledge is power”—it’s more like “data is dollars,” and, chances are, you are ...

In an era marked by a profound evolution in digital privacy, safeguarding data has become business-critical for ...

The cookie apocalypse is upon us, and it's not as sweet as it sounds. Our beloved digital crumbs are getting the boot, ...