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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

The Evolution of Privacy: From Commodity to Right

Privacy, once considered a luxury, has become an intrinsic expectation deeply embedded in the modern societal fabric. ...

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SCUBA's Spotlight: Top Events and Breakthroughs in the Ad Industry

You may have noticed SCUBA at the latest and greatest main events in ad tech, media, and privacy. The main theme ...

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The Clean Room is Already Dead

Alright, friends. Let’s talk about the hottest speaking session at Programmatic I/O: “The Clean Room is Already Dead.” ...

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identity resolution powered by SCUBA

Identity Resolution, Flexible Strategy, and ID Spines: SCUBA Breaks It Down

Hey there! SCUBA here, helping break down some of the hottest topics in marketing and media. Today’s topic: identity ...

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Where We've Been: SCUBA’s Learnings from Major Events in Early 2024

Where We've Been: SCUBA’s Learnings from Major Events in Early 2024

It has been a whirlwind few months for the team here at SCUBA. We hit the road running, crisscrossing the country to ...

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Cracking the Code: Redefining Marketing Success with Decision Intelligence

Cracking the Code: Redefining Marketing Success with Decision Intelligence

We live in an increasingly digitized world. Google estimated that within any given user journey, there are 20-500 ...

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