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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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More Money, More Problems: Why Attribution is Harder Than Ever

In a fast-paced, competitive subscription economy, brands are battling it out for customer engagement, conversion, and ...

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Programmatic Ad Buying: Solving 7 Challenges in a Subscription Economy

As the real-time subscription economy continues to grow, brands are constantly looking for effective ways to reach and ...

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How a Major Global Gaming Brand Doubled Revenue & Retention

"With Scuba in place, every core KPI we tracked went up."

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Trevor Noah's Paradox of Data Privacy at IAPP Global Privacy Summit

Washington D.C. — Comedian and best-selling author Trevor Noah spoke at IAPP’s Global Privacy Summit Opening General ...

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