Decision Intelligence Blog

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

The importance of improving customer retention There are two ways you can grow revenue. You can find new customers, and ...

When it comes to data security compliance, the stakes have never been higher. Aside from just protecting their data, ...

For today’s most competitive product teams, no tool is more essential than product analytics. It’s easy to understand ...

Product teams live and die by their ability to craft a seamless customer experience. Brands can spend months agonizing ...

Proving ROI is an eternal struggle for marketers. Conversions, customer satisfaction, and user retention rates are all ...