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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Decision Intelligence Blog

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Cracking the Code: Redefining Marketing Success with Decision Intelligence

Cracking the Code: Redefining Marketing Success with Decision Intelligence

We live in an increasingly digitized world. Google estimated that within any given user journey, there are 20-500 ...

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Understanding the American Privacy Rights Act (APRA): SCUBA Breaks It Down

By now, you may have heard of the American Privacy Rights Act, a bill sweeping through the halls of Congress. But what ...

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Unlocking Growth: Mastering Micro Audience Targeting with Ross Schwaber at MAU '24

Unlocking Growth: Mastering Micro Audience Targeting with Ross Schwaber at MAU '24

At this year's Mobile Apps Unlocked (MAU) conference, attendees were treated to a masterclass in growth strategy led by ...

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Data Collaboration Insights: Driving CMO Effectiveness in Modern Marketing

Data Collaboration Insights: Driving CMO Effectiveness in Modern Marketing

In a world where data reigns supreme and decisions are made in the blink of a byte, the Chief Marketing Officer (CMO) ...

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What is Signals-Based Advertising? SCUBA Breaks it Down.

Okay, marketers. SCUBA Analytics is here to break down one of the buzziest trends in ad-targeting, signals-based ...

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Data Monetization Simplified

Data Monetization Simplified: SCUBA's Collaborative Decision Intelligence Solution

In this digital age, it’s no longer “knowledge is power”—it’s more like “data is dollars,” and, chances are, you are ...

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