Decision Intelligence Blog

Customer experience now eclipses both price and product as the most important differentiator for your business. ...

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

While the term “retention analytics” spans multiple sets of analyses, the goal of this analysis is to identify which ...

Scuba was created from a deeply held set of beliefs about how people in today’s most innovative companies want to use ...

Being in charge of data—whether you're the Head of Data Science or the Chief Data Officer of your organization—is no ...

At Scuba Analytics, we love data scientists: not only do they share our passion for data, they enable enterprises to be ...