Decision Intelligence Blog

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

Business pivots can turn a struggling company into a thriving one. Whether changing the name and product completely or ...

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches ...

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...