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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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More Money, More Problems: Why Attribution is Harder Than Ever

In a fast-paced, competitive subscription economy, brands are battling it out for customer engagement, conversion, and ...

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5 CDP Shortcomings Ad Tech Brands Face & How to Fix Them

Customer data platforms (CDPs) help businesses aggregate and analyze customer data from multiple channels. As brands ...

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Zero Dark Thirty: What Your Brand Needs to Know About Dark Social

Imagine a customer (or potential customer) sees a banner ad for your product, visits your website, uses your live chat, ...

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Data Bias: Why It Matters, and How to Avoid It

Artificial intelligence (AI) and machine learning (ML) have rapidly evolved from novel concepts to necessary components ...

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How to Leverage First-Party Data in a Privacy-First World

The demise of third-party cookies is impacting advertising and marketing strategies for brands around the world. Apple ...

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