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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

How to Leverage First-Party Data in a Privacy-First World

The demise of third-party cookies is impacting advertising and marketing strategies for brands around the world. Apple ...

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Is Your Brand Ready for a Privacy-First World?

Data compliance is shaping up to be tech’s next great battlefield in 2023. Whether it’s the EU handing out ...

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Why You Need Product & Marketing Analytics to Drive Revenue

Data is essential to any successful business. From retail to tech, intelligent business decisions are driven in large ...

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Identity Resolution & Why Your Brand Needs It Now

Imagine a user clicks through one of your banner ads, browses your website, and downloads your app. Hours later, they ...

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What are Customer Data Platforms?

Customer data platforms (CDPs) are more popular than ever, and continue to grow. In 2021, the CDP industry brought in ...

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11 Analytics Skills You Need to Run Your Company's Data Team

Being in charge of data—whether you're the Head of Data Science or the Chief Data Officer of your organization—is no ...

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