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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Diving Deeper into Analytics: How SCUBA Fills the Gaps Left by GA4

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Embracing a Cookie-Less Future: Why Your Marketing Strategy Should Focus on Meaningful Consumer Connections

The recent announcement from Google that they will keep third-party cookies, with an opt-in option, has brought a wave ...

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Audience Segmentation: Maximizing Marketing Effectiveness

Learn how audience segmentation can revolutionize your marketing strategies and boost your ROI.

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Trevor Noah's Paradox of Data Privacy at IAPP Global Privacy Summit

Washington D.C. — Comedian and best-selling author Trevor Noah spoke at IAPP’s Global Privacy Summit Opening General ...

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6 Ways Time-Series Analytics can Help Your Business

Given 99% of Fortune 1000 companies invest in data initiatives, it’s a solid bet that your brand already utilizes at ...

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5 Ways Scuba Helps SaaS Brands Understand “Impossible” User Behaviors

In 2022, brands now have so much data, they don’t know what to do with it. Given the sheer quantity of data SaaS ...

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