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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Winning the Game: Real-time Marketing is Here

It’s Friday morning and you just scored floor tickets for your favorite band’s summer tour. You’ve seen social ads and ...

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How to Unlock the Power of Interactive CTV Advertising

It’s Saturday night and you’re binge-watching Succession from the couch. When you hit a commercial break, what do you ...

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Successful Audience Measurement in a Post-Cookie World

The death of the cookie has taken on an epoch-defining gravity in the advertising world, with industry experts and ...

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For Best Results on CTV Advertising, Test Early & Often

“TV advertising is dead.”

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Why Privacy is Now Essential to Successful Marketing Goals

Data privacy and regulatory compliance are top of mind for everyone in the advertising industry. But, tackling evolving ...

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More Money, More Problems: Why Attribution is Harder Than Ever

In a fast-paced, competitive subscription economy, brands are battling it out for customer engagement, conversion, and ...

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