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The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Is GA4 Really the Future of Analytics, or Just the Latest Headache?

The industry has now fully transitioned from Universal Analytics to GA4, a platform designed in response to growing ...

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Is Google Ads Manager (GAM) Holding You Back? Discover a Smarter Way to Drive Ad Yield

An estimated 80% of media owners rely on Google Ads Manager to monitor inventory performance, and 40% use it for ...

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See The Forest Through The Cleanroom: Recapturing Value with Decision Intelligence

As the digital advertising industry enters into a privacy-first era, it remains in pursuit of data-driven innovations ...

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The Future of MadTech: Go Beyond Clean Rooms and Unlock Revenue Growth with Decision Intelligence

SCUBA will be sponsoring the Programmatic IO NYC Sept 24th-25th and hosting a panel discussion on how to unlock revenue ...

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Unlocking Real-Time Decision Intelligence: The Power of Secure Data Collaboration in Retail Marketing

The fast-paced world of retail marketing demands personalized experiences while navigating a complex maze of data ...

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The Evolution of Data Clean Rooms: From Noble Beginnings to Modern Challenges

Since the inception of cookies and the rise of data clean rooms, advertisers and marketers have been on a quest for ...

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