Decision Intelligence Blog

Brands know the value of a positive customer review. After all, 90% of people read reviews before visiting a business. ...

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...

The vast amount of data collected within the healthcare sector has the opportunity to positively affect insurers and ...

Data-driven marketing is a phrase you’ll hear often as teams look to ever-growing stores of data for insights and ...

Truly understanding your customers should be a top priority for your brand. That means, not only collecting basic ...