The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

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Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

How Customer Journey Analytics Takes Journey Mapping to a New Level

Imagine if you could jump right into the mind of your customer. You’d find a wealth of valuable information there--like ...

Think of the customer journey as a story that describes your users: how they behave while they are on your website or ...

If you’ve seen or heard the term and you’re wondering “what is customer journey analytics” you’re not alone. Customer ...

I am very excited to announce that as of July 27th, I have transitioned into the CEO role at Scuba Analytics! I am ...

The modern purchasing process spans multiple channels. In addition to traditional brick-and-mortar storefronts, ...

Customer expectations are evolving constantly, so it shouldn’t surprise you to see brand customer experiences (CX) ...

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