The Battle for ATTENTION: Will AI Save The Advertising Industry in a Privacy-Driven Economy?

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Decision Intelligence Blog

Step into the future with SCUBA’s In-the-Moment Data Collaboration Platform—a game-changer for the experience-driven industries.

Leading Scuba as CEO: Preparing Scuba Analytics for High Growth Mode

I am very excited to announce that as of July 27th, I have transitioned into the CEO role at Scuba Analytics! I am ...

The modern purchasing process spans multiple channels. In addition to traditional brick-and-mortar storefronts, ...

Customer expectations are evolving constantly, so it shouldn’t surprise you to see brand customer experiences (CX) ...

Your first-party data is your most valuable asset when it comes to marketing and customer experience. But the looming ...

Funnels, flows, retention, sessionization--nearly all ‘Product Analytics Manifestos’ tout these methods and KPI ...

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches ...

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