Decision Intelligence Blog

Your first-party data is your most valuable asset when it comes to marketing and customer experience. But the looming ...

Funnels, flows, retention, sessionization--nearly all ‘Product Analytics Manifestos’ tout these methods and KPI ...

The threat of a cyberattack should be a daily concern for businesses. In the first half of 2020 alone, data breaches ...

Brands know the value of a positive customer review. After all, 90% of people read reviews before visiting a business. ...

Thanks to new technologies, brands have access to an extremely rich store of behavioral analytics data. They know how ...

Advances in behavioral analytics are redefining how we do business. As brands spend more time and resources on ...